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Drop off in Google’s ‘featured snippets’ hits finance sector
Instances of so-called featured snippets in Google's search results within the finance industry have dropped by 60%. Data from SEO software firm, Moz shows...
Analysis: Bruce Hepburn’s appraisal of the insurance industry
In March this year, Bruce Hepburn, CEO at Mactavish, a leading insurance consultancy issued a scathing analysis of the commercial insurance industry. His analysis...
Apple’s Safari browser blocking third-party cookies
Apple has introduced third-party cookie blocking in its devices' default browser, Safari.
The new update, part of a feature called Intelligent Tracking Prevention stops advertisers...
Google begins rolling out the first of two ‘core updates’
Google has started the process of rolling out the first of two 'core updates' to its search engine. Referred to as the 'June 2021...
HSBC CMO says COVID-19 is a ‘reset moment’ for marketing
Leanne Cutts, HSBC's CMO has said that COVID-19 is "a real reset moment for our role as marketers" that has shown the firm that...