As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand.
The research was carried out by the Skipton BS...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Alanis Morissette knows how to write a tune. In 1996 she released 'ironic', and whilst it's a solid slice of pop gold, it is lacking in irony.
Bad luck? It's got lots of that, like the old man who turned...
BrightonSEO, claimed to be the biggest search conference in the world is going to be run live online in its entirety for the first time this week.
The event, originally scheduled for April this year has, like many other events,...
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Interview with Jasper Martens, CMO at PensionBee
Jasper Martens was part of a team of six people when he joined PensionBee in 2015. PensionBee is now a company of over 100 people with plush offices (albeit empty...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax.
The digital services taxes (DST) will affect all...
Tristan Thomas, Vice President (VP) of Marketing at Monzo is to step down from his role at the end of this year. The news comes as the bank faces a fight to survive as a result of mounting losses.
Thomas...
Leanne Cutts, HSBC's CMO has said that COVID-19 is "a real reset moment for our role as marketers" that has shown the firm that it can deliver change more quickly and confirmed its reliance on an agile method of...
Starting in July, Google will ban the use of so-called 'clickbait' copy in advertisements shown on their network.
Speaking on the announcement, the search giant said that the new policy will ban any "advertisement which uses sensationalist or clickbait text...
Following its decision to ban the marketing of so-called 'speculative mini-bonds' to retail consumers, the FCA has announced that the ban will now stand permanently.
The FCA has said that firms will not be allowed to promote speculative mini-bonds to...
